The return to profitability begins with finding what's broken, analyzing root cause, preparing the fix plan, executing the plan and monitoring the performance of the solution to stay the course of profitability.

The EFA Market Check Overview

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We begin with an understanding of your portfolio strategy to align our purposes in the design and structure of our Tool. Rating the Key Indicators that are impacting your profitability provides the data for our root cause analysis and the outline of our recommendations within our EFA Market Plan.

 

Key Indicators

 

BRAND IMAGE

  • Communications / Marketing Impact
  • Likely to Recommend
  • Trust 
  • Website Usability

SERVICE / DELIVERY

  • Ease of Doing Business
  • Quality of Service

PRODUCT

  • Breadth of Line
  • Competitively Priced / Procurement
  • On-time and Complete Delivery
  • Quality

HELP & SUPPORT

  • Accurate and Complete Invoicing and Billing 
  • Company Responsiveness
  • Sustainability Record

SALES EFFECTIVENESS

  • Sales Support Accessibility
  • Salesperson Delivers Value
  • CRM Effectiveness
 
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Where the EFA Market Analysis identifies the root causes of underperformance the EFA Market Plan formalizes the fix plan that remedies these issues. Working with your team we prioritize each of these activities and execute them consistently with your strategic objectives. Our team provides the project management and routinely communicates status with your team.

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EFA Market Check Dashboard is an ongoing performance measurement tool used to track the remedied issues performed within the EFA Market Plan. This Dashboard gives senior stakeholders insight into their customer-facing performance.

Our Market

Our solutions and expertise are focused on B2B businesses within the low to mid-market with transactions between the $25 million to $1 billion revenue range. We implement value-creation strategies while focusing on organic growth and driving improvements to under performing units. Any private sector business-to-business company looking for improved performance and results or seeking to improve performance prior to a possible acquisition is a company we can help. Give us a call and let's talk about what you're looking to accomplish.

Below is the range of solutions that will be provided by our EFA Associates.

BRAND OPTIMIZATION / MARKETING

Advertising Strategy

Channel Development

Marketing Recruiting

Promotional Plan

Social Media Strategy

Website Upgrade

SALES EFFECTIVENESS

CRM / Lead Management

Customer Value Management (CVM)

Sales Force Effectiveness

Sales Recruitment

TRAINING & PEOPLE DEVELOPMENT

First & Mid-level Training

Sales Training

Senior Management Coaching

Strategy Development & Execution

Team Leadership Training

MARKET RESEARCH
 

Brand & Product Positioning

Life Cycle Market Analysis

Pre-buy Due Diligence

Predictive Market Analysis

SUPPLY CHAIN OPTIMIZATION

Delivery Performance

Inventory Management

Procurement Optimization